Definition Polemic in the Sphere of Internet Journalism Regarding the Concepts of "Genre" and "Format" in the Modern Information Space

This research is devoted to the topic of traditional genres of journalism functioning in the modern communicative media space and analysis of their correlation with internet journalism formats and content submission forms. The purpose of the study is to identify the definitive contradictions of the concepts “genre”, “form” and “format”, to highlight their features and differences, as well as to substantiate the correctness and appropriateness of using these terms in modern journalism and the system of social communications in general. The main task of the article is to analyze the conceptual apparatus and determine the model of its correct use. When considering the problem, it becomes clear that Internet journalism has a classic genre palette. It has only acquired signs of convergence, new forms, and presentation formats. This causes an urgent need for a detailed terminology analysis and further in-depth research. During the research, confusion in the definitional system and understanding of the features of genres, forms, and formats of the content presentation was revealed. The use of the concepts “genres of journalism”, “forms”, and “formats” in the scientific works of journalistic researchers is analyzed. A new approach to the use of the above terms in Internet journalism has been proposed. This research attempted to prove that all modern “new genres” are correlations of traditional ones, and it would be more appropriate to define them as information presentation formats. The result of the study was the definition of “genre”, “form”, and “format”; their relationship is characterized and described, as well as examples of modern formats of information submission such as online reporting and multimedia longread are analyzed. It is concluded that the traditional genre was and remains an established form. Its manifestations with various combinations in the form of new formats of intranet journalism do not affect the essence of the traditional genre. Therefore, in Internet communication, it would be more appropriate to use the term “formats of internet journalism” and “forms of content submission”